Loreal Elvive Colour Protect Purple Shampoo is designed to neutralize brassy and yellow tones in blonde, bleached, or grey hair. This shampoo is enriched with purple pigments that help maintain cool tones, leaving your hair vibrant and fresh. It gently cleanses while protecting color-treated hair from fading, ensuring your color stays bright and luminous for longer. Perfect for those with blonde or silver hair, this shampoo helps preserve the beauty of your color, enhancing shine and leaving hair looking smooth and healthy with every wash.