L'Oréal Elvive Colour Protect Shampoo is designed to preserve the vibrancy of color-treated hair. This 250ml shampoo gently cleanses while protecting your hair from color fading, ensuring that your hair color stays vibrant for longer. Enriched with UV filters and antioxidants, it helps shield your hair from environmental damage while nourishing and adding shine. Ideal for color-treated hair, this shampoo maintains the brilliance of your hair color, leaving it soft, shiny, and healthy-looking with every wash.